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Press Red was founded in 2001 by ex TV, advertising, and IT executives, to focus entirely on providing interactive TV advertising services to brands and their agencies.
Press Red's BlackBox solution for interactive TV advertising handles all the technical issues on behalf of TV advertisers, and provides creatives with the ability to design and deploy interactive TV ads without the need for any technical knowledge about the platforms over which those ads are to be delivered. The first component of BlackBox is Press Red's proprietary web-based interactive content design tool, BlackBox Designer.
Following the development of a prototype in March 2002, Press Red has co-developed BlackBox Designer with Sky Interactive, to enable the on-line creation of i-Ad content for delivery to UK digital satellite viewers via Sky's WTVML Microbrowser. Sky went live with Microbrowser-based i-Ads, creating content with BlackBox Designer, on 1 July 2003. |
